Challenge Canvas Guidelines


Gamechangers Lab: Guidelines for the Challenge Canvas
What is it: The Challenge Canvas is a large (up to 3’ x  5’, i.e., poster-sized) interactive analog canvas that your team will make and use to document, discover, and display your food system challenge. You will also use this to document feedback from others during the October design workshop in New Orleans. This canvas complements the Team Canvas with a specific focus on the challenge you are addressing.
How to use it:  See the questions below to guide your work. Explore these with your team members over the coming weeks. Document what you know using text, visuals, maps, data, etc. as appropriate.  See a template for the suggested layout. You don’t have to “finish it”, and this will not be graded! Do try to capture what you know. This canvas will be your jumping off point for the Lab.
Specifically: 
Cut a large sheet of plain white (butcher, craft) paper. Aim for about 3 feet tall by 5 feet wide.
Grab some pencils, erasers, sharpies and color markers, sticky notes, and tape. 
First (Q1) write out your CHALLENGE at the top. 
Then (Q2), outline a large circle for PEOPLE in the middle of the poster and fill that in.
Work individually, small groups, and all together, as you deem best to use your time efficiently.
Hang this in a common workspace so you can refer to it and add to it easily.
Then, proceed with all the questions below.
Fill in other sections in any order you wish.
The sample canvas /template offers a suggested order and layout, but you can adapt the format. Just be sure to include/answer all 8 questions.
Use colors, images, and sketches that help tell your story.
You can cut & paste existing tables of data, road maps, etc.
Do a first cut to get going, then make a revised, legible version to share. You will bring the physical poster with you to the design workshop in New Orleans.
See sample canvas in Phase 1 docs folder in the Google Drive.
Just get started! Reach out if you need help.
Challenge Canvas Questions:
1. What is our guiding CHALLENGE? Write this out in large letters at the top of your canvas.
2. Who are our key PEOPLE? Think of real people whom you see as your core beneficiary and/or community that are affected by the challenge.  Identify 2-3 distinct individuals whom you seek to serve: sketch a simple profile of each--note their name, age, gender, household circumstances, etc.  This helps keep a focus on people. You will keep these real people in mind as we help you envision Gamechanging ideas.
3. Who/where is our larger COMMUNITY?  What do we know about key facts like income levels, employment, geography, access, etc.? Where is our community located? Give us a map of “your world.”
4. What are key STAKEHOLDERS? What are other organizations or individuals with a stake in the system? They might be private or public, large or small, local or global. They might be foundations, networks, LLCs or NGOs. These stakeholders are not necessarily your key beneficiaries as captured in “our people;they have an influence or interest that will impact the success of your initiative.
5. What’s HAPPENING? What is going on? Where is it going on? What are needs, barriers, opportunities…?
6. What are the ASSETS that we can build from and draw upon? These might be talent, good will, social capital, soil & seeds, buildings, financial resources, etc.
7. What really MATTERS? What do we stand for? Why?  This asks you to clarify principles and values that are important as you face this challenge. 
8. How do we know this? Note the sources of data you are drawing from: Observation/first-hand experience with clients/customers, surveys, published data, academic research, etc. This will help advisors and facilitators understand how you have been learning about the challenge so far, and where we might support you. 

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